
Proud Ladies in Land National Sponsors
By joining forces, TraceAir and Ladies in Land aim to elevate the visibility of women shaping the built environment and to strengthen connections between data-driven innovation and the human experience of development.
About Ladies in Land
This is what success looks like when women lead
Ladies in Land exists to empower, educate, and elevate women in land development by creating a nationwide network rooted in connection, representation, and real-world knowledge. We’re building community, championing leadership, and shaping the future of land: one woman, one project, and one city at a time.
What this sponsorship enables
Together with Ladies in Land, we’re expanding access, skills, and visibility for women across the land and homebuilding ecosystem. We’ll help grow local chapters and events, connect rising talent with mentors and role models, and turn real-world experience into practical learning, through workshops, leadership spotlights, and shared playbooks, so more women can lead projects, influence decisions, and advance their careers.
Event Recording
Design to Delivery: ROI Blueprint for Master-Planned Communities
Master-planning is complex, and today's economic pressures demand maximum efficiency from tight budgets and lean teams. This session shows how to optimize master-plan strategy from vision to execution, with Monaca Onstad, Founder of OnPlace, covering strategic planning and TraceAir demonstrating efficient field implementation.
- Align land plans, lot mix, and amenities to buyer demographics to ensure communities meet actual market needs
- Prioritize high-impact amenities that maximize sales appeal per dollar spent
- Execute efficiently with clear sequencing, aligned partners, and strategies to prevent costly rework
In practice, that means you can trust your quantities, validate grades, and spot costly issues before they become change orders.
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